DC: Joss Whedon, we cannot make your Wonder Woman movie because there’s too much ancient mythology, you set it in World War II, and you are just some TV guy. Also, you know, she's a chick.
Marvel: HEY EVERYBODY, WE’RE GOING TO MAKE A THOR MOVIE! AND THERE’S GOING TO BE FROST GIANTS AND SWORDS AND MAGIC AND A RAINBOW BRIDGE AND EVERYTHING!
Marvel: AND WE’RE GOING TO MAKE A CAPTAIN AMERICA MOVIE! AND THERE’S GOING TO BE NAZIS AND NEWSREELS AND A WORLD’S FAIR AND OLD TIMEY CARS AND EVERYTHING!
Marvel: AND WE’RE GOING TO MAKE AN AVENGERS MOVIE! HEY DO YOU WANT TO DIRECT THE AVENGERS, JOSS WHEDON??
Joss Whedon: Can I make Black Widow the most badass of the team and also add Maria Hill played by the actress I wanted to play Wonder Woman?
The Avengers: *makes $1.5 billion*
DC: … So we’ll make Superman gritty like Batman. The kids like Batman, right?